Hello, I am

Ynzo van Zanten

Keynote speaker, Post-Purpose Preacher and Marketing Activist

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Speaker, entrepreneur, H2H economy lover & idea generator
So, a quick check; ask yourself the question: “What brands truly made a significant change to my life?”. How many can you come up with? I bet it wasn’t more than one or two. And that’s exactly where brands go wrong when they dive into their search for purpose’. People really don’t care about your purpose. You should rather focus on helping them make their own life happier, healthier, more sustainable, more beautiful and more fun.
The last decade I was, amongst other things, the Chief Evangelist and Head of People & Culture at the Dutch impact brand Tony's Chocolonely. A chocolate company with a mission to make all chocolate 100% slavery free, across the globe. Before that I launched the English B-Corps called 'innocent drinks' on the European continent, I was professor Entrepreneurship and Sustainable Leadership at the University of Applied Sciences in Amsterdam, I advised companies in the field of sustainable strategy and communication. I wrote several sustainability reports and also a line of books about how to live your life more consciously both at home and at the office.
Now I inspire organisations to chose the right path when it comes to truly purposeful entrepreneurship. Because too many times the wrong path is chosen.
Time to look ahead and claim your position in the Post Purpose Era.
Let me tell you how.
what I can't stop talking about?
mostly this...

(Anti-)social entrepreneurship

An energetic presentation about truly purposeful entrepreneurship, about impactful marketing, about culture and teams, and the lessons to be learned from brands like Tony's Chocolonely and others. It is time to start seeing Social Entrepreneurship as the new norm, and to put Antisocial Entrepreneurs in the niche, the fringes, of entrepreneurship. Instead of the other way around. Rethink, reframe and redo.

Fear of Missing Purpose

There you go into a lovely hotel with the complete marketing team to find your purpose, because after Simon Sinek you just had to. And you come out with a couple of great activations about all the well intended ways your brand will save this world. Preferably even a thingie on YouTube with a dramatic piano tune. But is that what the consumer really cares about? They just want you to help them have a more healthy, more fun, more sustainable, happier life.

Growing, always growing. Why?

The basis of our whole system is endless growth. Even 'grow or die'. Otherwise you are unsuccessful apparently. But aren't we growing ourselves into oblivion? Whether we talk about the economy, your HR strategy, sustainability or purpose, perhaps it's better to take a different perspective at times. Perhaps even profit minimilization as a goal. Because the world, and society, is showing severe stretchmarks.

Energetic keynote presentations about
finding your spot in the post-purpose era.

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sometimes i also talk about...

How HR kills puppies

'Human Resources'; the most inhumane word in the dictionary. It is about people and culture, and how putting your team on nr 1 builds impact.

New leadership

A new perspective on leadership. Because only Gordon Ramsay gets away with Gordon Ramsay behaviour. Not you.

H2H Economics

No more B2B or B2C, but 21st century capitalism needs to be all about Human to Human economics, about empathy and serving others.
my own crazy stubborn
Thoughts...
“ Human Resources?
Who ever came up with the idea that humans can be made into resources must be the worst people manager ever.”
“ Purpose is not about you. Not even about your product or service. It is about who you can help your customer become. About enabling them to make a change in their ecosystem and become a better version of themselves.”
“ In 21st century capitalism we should not be talking about B2B or B2C any longer. We should be talking about H2H: Human to Human economics, and new leadership.”
“ Make no mistake, customers do not love your product. They don't give a f*ck. They just love how it makes them feel. It's about them. Never (I repeat) never about you”

(Inspired by Rik Vera)

some amazing stages across the globe that I had
the privilege to speak
at

ADE Green

Facilitator

Led a panel discussion at the famous ADE music festival in Amsterdam

ADE Green

SXSW

Ignite Event

My very first time at the amazing SXSW in Austin, I got to speak at the Ignite event.

SXSW

ABN Amro Tennis tournament

Side Event

An amazing event organised by the ABN Amro bank about impact investments.

ABN Amro Tennis tournament

ChangeNow

Paris

A huge event in Paris with hundreds of amazing impact organisations, and well, me speaking at one of the main stages.

ChangeNow

BAM

Marketing Event

Probably one of the bigger stages ever, the Belgian Marketing Association's annual event.

BAM

more than

1096

keynotes delivered

(But hey, who's counting...?)
But seriously, it is all about getting up there to reach people.

in about

27

countries

...across the globe.
In English, Dutch, and even some in Spanish.

proud to have done

6

TED talks

Because those are about ideas worth sharing. And who doesn't love those?

trained others in

77

speaking courses

Public speaking is my life, and I love to share the stuff I picked up along the many years I have been on stage.

TESTIMONIALS (or in other words...)
What others say...
“ Ynzo is one of the best guest speakers I have ever experienced. His energy and passion spread to every single participant in the room. Further, Ynzo managed to leave all of us with a strong reminder of what purpose really means. His session became the word of everyone’s mouth weeks after the session and even at my own kitchen table. We need more people like Ynzo.”

Carl-Johan Herslow

Senior Management Consultant at Implement Consulting Group.
“ Ynzo is the most energetic, passionate and inspiring speaker I’ve ever worked with. I salute you for your tenacity of purpose and outstanding leadership qualities. Thanks for opening my and many of our attendees’ eyes to new perspective and ways of living”

Madoka Abe

Production Manager APAC Summits marcusevans
“ Your story left a big impression for many people who joined this congress”

Satomi Shimoda

Kokubu Group Corp
“ He is exactly as he sounds on all the platforms he speaks on, authentic and natural and filled with enthousiasm”

Gihan A.M. Hyde

“ You are state of the art in your field”

Helga B. Hellandsjø

Sustainability Consultant
And then there are the
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Contact
POSTAL ADDRESS
Julianalaan 48b
3761DG Soest
Netherlands
OFFICE ADDRESS
't LOUvre
van Weedestraat 97
3761CD Soest
Netherlands
EMAIL ADDRESS
ynzo@ynzo.com
OR JUST CALL ME
+31 6 43015064
Contact
POSTADRES
Julianalaan 48
3761DG Soest
Nederland
BEZOEKADRES
't LOUvre
van Weedestraat 97
3761CD Soest
Nederland
EMAIL ADRES
ynzo@ynzo.com
OF BEL ME
+31 6 43015064
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